My Unique Studio

Platform

Wix

Client

My Unique Studio, a beauty spa based in Amsterdam.

Period

October, 2024

A Sustainable Luxury Spa Experience

The project involved a comprehensive redesign of the My Unique Studio website to address usability, aesthetic, and functional shortcomings. The primary goal was to align the digital presence of the beauty studio with its premium service offerings, enhancing user experience and visual branding identity.

BEFORE REDESIGN

Main Issues

‼️ Lack of visual appeal

Lacked a modern, polished aesthetic, which is critical for a beauty and wellness brand. It appeared outdated and less engaging, possibly deterring visitors from exploring further.

‼️ Ineffective Navigation

The menu and navigation structure were cluttered or not intuitive, potentially leading to user frustration when looking for specific services like HydraFacial or permanent makeup removal.

‼️ Inconsistent Branding

The overall design and content failed to effectively convey the studio's branding and value proposition, undermining its appeal as a luxury sustainable service provider.

HOW MIGHT WE

HMW ensure the visuals effectively convey the benefits of our services?

Main Improvements

The redesigned website successfully communicates the studio's focus on sustainability and luxury through thoughtful UI improvements. By enhancing the visual design, intuitive navigation, and responsive interface, the redesign emphasizes accessibility and aligns with the brand’s eco-conscious and premium identity.

Homepage

Designed to convey the studio's luxurious yet sustainable brand identity through striking visuals, clear messaging, and seamless CTAs.

Service Pages

Detailed descriptions and high-quality imagery to educate users on treatments, highlighting the sustainable ingredients and practices.

Pricing Page

Transparent and structured layouts showcasing premium service pricing alongside offers, reinforcing value while maintaining accessibility.

Homepage

AFTER REDESIGN

BEFORE REDESIGN

Service Pages

AFTER REDESIGN

BEFORE REDESIGN

Pricing Page

AFTER REDESIGN

BEFORE REDESIGN

BRAND VISUAL IDENTITY

Mobile-first approach

72%

With 72% of clients visiting the website and booking appointments via mobile, the redesign focused on a mobile-first approach. The new design is optimized for smaller screens, ensuring a fast, simple, and seamless experience for users on the go. This makes booking appointments easy and accessible, aligning with client preferences.